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Potential for Deal

The Microgaming and Betware partnership has really caught a lot of media attention lately because the marketing agreement between the two companies will give the Mircogaming powered online casino games initial access to the profitable and emerging US market. This aspect of the deal can certainly not be overestimated, but the deal actually has a few implications outside of Canada that are also going to be hugely lucrative for both of the gambling companies involved. Betware’s side of the new deal will bring more Microgaming online casinos and games into some of Scandinavia as well as several other European countries.

Betware is an international supplier of lottery gaming as well as many other full service gambling solutions. The key to this new partnership though really does lie within the fact that Microgaming is about to be one of the first international online casino software development companies to enter into a strong partnership and integration with the international lottery systems. Lotteries all over the world are really beginning to enter into the internet arena with internet based lotteries and the Microgaming integration will allow these lottery sites to expand out and also offer a selection of games that compete with the online casinos within the market as well.

There is a huge trend internationally toward full service gambling sites – that means online casinos that offer betting, and lottery sites that offer poker, poker sites featuring skill games, etc. All of the major sites in the market are offering selections of games that compliment the main content of the site and the Betware and Microgaming partnership allows these two companies to begin offering this type of service.