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Poker Player Liquidity

One of the biggest setbacks to using a small and locally run online casino or internet poker site is the level of players and gamblers contributing to the money within the network. On huge networks jackpots and prize pools grow incredibly large because there are so many players contributing to the pot. Smaller networks though are a bit more intimate and the game-play can take on a smaller aspect. For Microgaming and 888 Holdings, though, these two companies announced a new partnership deal that will allow both internet software developers to share a poker network aimed specifically at the emerging French network. France is only just now beginning to liberalize the country’s internal and foreign online casino gambling laws and foreign companies only have to wait for licensing approval before operating in the market.

Both Microgaming and 888 Holdings have an incredibly strong reputation in the international online casino gambling markets and there is every reason to believe that they will be among the first gambling groups to receive licensing approval from the French officials. This partnership is a bit unprecedented in the current marketplace because there is so much competition between the online casinos, but 888’s CEO, Gigi Levy noted that the deal “creates a shared pool of liquidity, benefiting customers” in addition to also instantly creating a large poker network out of what was once nothing.

The new poker network will likely launch by the end of the year because the French authorities plan to go ahead with their online casino gambling plans despite a lack of European Union approval.