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Up Close: Will Hill

The United Kingdom has some of the most liberal online casino gambling legislation in the world and fully embraces nearly all aspects and sectors of this lucrative industry – but for all of the company’s success in regulating domestic and foreign internet gambling markets, poor taxation structures in the UK have forced several primarily British brands to seek licensing elsewhere. That is the case with William Hill. The Will Hill gambling group is one of the longest standing names in the UK betting market with land betting shops all over the country. With the new gambling regulations the gambling group made a strong move into the online casinos; this move being aimed at adding a lot more diversity to the company’s spread of gaming products as well as profitability.

The profitability though has been a bit harder coming than most of the UK based online casinos anticipated because of double taxation laws in the country that meant that internet betting companies were faced with paying taxes for licensing in the country as well as extra taxes to operate an internet gambling site. Will Hill had a rocky start within the online casino industry to start with, and the harsh UK taxation was not helping the company bring in profits. Earlier this year Will Hill’s internet gambling operations actually fully left the UK market for offshore licensing – a move that has proven infinitely wise.

The Will Hill gambling group is now reporting significant profit margins in the new online casino licensing jurisdiction boasting much lower taxes on revenues. The success of the internet gambling division of the company has nicely worked to offset losses within other areas. Will Hill anticipates a very successful summer betting and gambling season because of the upcoming World Cup.