iPhone's Online Casino Change of Heart
Apple has showed a very significant change of heart this week with the
announcement that Tabcorp has been approved to offer a new and official iPhone
online casino betting application. Apple has previously completely shied away
from any solid connection to the gambling industry and has long declined
official agreements with the internet and mobile gambling industries. Tabcorp
though is not the first gambling company to make it onto Mac devices, earlier
this year Betfair was actually approved as well to offer an official iPhone
application that allows Betfair gamblers full access to global betting right
through their mobile devices. These new developments are huge for Mac users
because it shows an marked change not only in the Apple gambling related
policies, but also in the way that the online casino gambling industry is
treating Apple users.
The pure fact of the matter is this, Apple users represent the vast minority of
online casino and mobile users – or at least they have until recently. As far as
internet gambling goes, PCs maintain the lions share of the market despite the
cool-factor of owning a Mac. But the iPhone has actually bridged the gap a lot.
The iPhone is an absolutely revolutionary mobile device and online casinos and
betting sites are losing market share because they have never really targeted
Apple users. With the iPhone betting apps now in place, however, this market has
just blown wide open and iPhone users can expect a whole lot more in the way of
apps in development and targeted at the growing market.
As far as Tabcorp is concerned, despite the controversy that is quickly brewing
in Australia over online casino gambling and censorship, the Aussie betting
company fully plans to move itself into the mobile arena in the coming months
through this new iPhone capability. |