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iPhone's Online Casino Change of Heart

Apple has showed a very significant change of heart this week with the announcement that Tabcorp has been approved to offer a new and official iPhone online casino betting application. Apple has previously completely shied away from any solid connection to the gambling industry and has long declined official agreements with the internet and mobile gambling industries. Tabcorp though is not the first gambling company to make it onto Mac devices, earlier this year Betfair was actually approved as well to offer an official iPhone application that allows Betfair gamblers full access to global betting right through their mobile devices. These new developments are huge for Mac users because it shows an marked change not only in the Apple gambling related policies, but also in the way that the online casino gambling industry is treating Apple users.

The pure fact of the matter is this, Apple users represent the vast minority of online casino and mobile users – or at least they have until recently. As far as internet gambling goes, PCs maintain the lions share of the market despite the cool-factor of owning a Mac. But the iPhone has actually bridged the gap a lot. The iPhone is an absolutely revolutionary mobile device and online casinos and betting sites are losing market share because they have never really targeted Apple users. With the iPhone betting apps now in place, however, this market has just blown wide open and iPhone users can expect a whole lot more in the way of apps in development and targeted at the growing market.

As far as Tabcorp is concerned, despite the controversy that is quickly brewing in Australia over online casino gambling and censorship, the Aussie betting company fully plans to move itself into the mobile arena in the coming months through this new iPhone capability.