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Denying the Lawsuit Claims

In a move that will surely turn the lawsuit into a media frenzy, Harrah’s Entertainment has officially entered the fray with a public statement noting that the company did not breach its contract with the Everest Poker online casino gaming site. Earlier this month Everest Poker announced that the gaming company was filing a lawsuit against Harrah’s Entertainment because of an alleged breach of contract concerning sponsorship of last year’s World Series of Poker. The WSOP event is the largest land tournament of it’s kind in all of the world and the top poker pros all compete; it’s a fantastic opportunity for exposure for online casinos and even land poker gambling brands.

Everest Poker claims that Harrah’s Entertainment breached the $22.5 million contract that the poker site had to fully sponsor the WSOP event. The initial claims out of Everest have been substantial and there was a brief period of time where Harrah’s had nothing to say about the pending litigation. The online casino poker site specifically claims that Harrah’s breached its contract with Everest Poker by prominently displaying the logo of one of Everest’s top competitors during the WSOP event. According to the sponsorship contract Everest claims that the online casino poker site had full rights to all of the poker felt being televised during the game. Everest Poker claims that the France ESPN affiliate electronically replaced the Everest Poker image in all of the televised WSOP coverage and instead inserted the logo of Full Tilt Poker.

On the flip side, Harrah’s Entertainment claims that the company did not guarantee the French coverage as a part of the sponsorship deal because of the lack of valid French licensing. The company claims that specifics within French legislation meant that Harrah’s could have had no prior knowledge that the French station planned to edit out online casino poker site’s brand and logo.