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Online Casino Contract Awarded

Playtech is battling for a lion’s share of the international online casino gambling industry this week with the announcement that Playtech won its bid for the four-year Finnish internet gambling contract with Rahaautomaattiyhdistys (RAY). There is a pretty big battle of the software development companies these days and Microgaming has scored some pretty major exclusive licensing and partnership deals that will allow the company to expand into currently closed and exclusive market. The RAY deal marks a bit of a coupe for Playtech as this company is right up there in terms of respect and reputation amongst the international online casinos. Additionally, the Scandinavian market is really hard for new gambling sites to break into because of Monopolistic gambling policies, so this Finnish contract with RAY will give Playtech significantly exclusive access to Finnish gamblers.

Finland is only just now beginning to enter the online casino gambling market and RAY is the first company to officially receive approval from the Finnish government to launch a Finland-focused gaming site. RAY is the prominent government approved gambling monopoly in Finland – the company has been vying for a license and approval from Finnish authorities for quite some time and finally received the approval in February 2010. Playtech has been chosen to power RAY’s new online casino gambling site with the company’s award winning EdGE gaming platform.

In addition to chance games the Finnish market will have a full compliment of online casino poker gambling and even Playtech’s integrated and complimentary mobile gaming software. This heralds an incredibly new market for Finland that will really give Finnish players the opportunity to now operate within the boundaries of the law – since Finland stands in opposition to the European Commission’s requests for an open internet gambling market players are not, technically, permitted to gamble outside of the state monopoly.