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Expanding Beyond Online Casinos

The online casino poker gambling industry has begun to change perceptibly in the past several months as the major poker sites begin to seriously alter their expansion strategies to include alternative web sites that will support and compliment the poker brand. Full Tilt was one of the first to launch a Full Tilt Poker.net site offering poker information and free play gaming, as well as a way to extend the brand’s reach. This week, PokerStars has announced the acquisition of three industry poker information portals that will now be supported by the PokerStars brand and kept on the market as a way to inform and educate internet poker gamblers. The three new sites represent a broad range of knowledge about the internet poker industry and preserving their information for the online casino poker gambling public is a valuable service.

The three new sites, PokerPages, Poker-Babes and PlayWinningPoker have all been experiencing some difficulties staying afloat in the current economic and online casino poker gambling climate. PokerPages was actually planning on removing the site completely because of a lack of funding. PokerStars has now taken over the full operations of the information portal and will use the information to add a new dimension of product and service to the PokerStars brand. The online casino poker industry is highly competitive right now and the top poker sites have begun to consistently branch out of their specific markets as a way to further their branding efforts and spread their net of control over a larger share of the related market.

Like Full Tilt’s move, the PokerStars acquisitions allow a broader influence for the specific PokerStars brand. Additionally, these ancillary online casino poker gaming products are specifically designed to give gamblers a trusted source for poker information and strategies – information that comes directly from, and approved by these trusted names in the poker industry.