Up Close: Betware
The dynamic nature of the online casino gambling industry means that there are a
lot of options on the market and each of these options offers an entirely unique
take on the industry and a variety of games and services. The internet gambling
industry inherently possesses numerous sectors of the market with companies
either choosing to specialize or go broad. Betware is a prominent internet
gambling group that opted for the latter choice and offers up a huge selection
of gaming content that appeals to gambling companies operating in nearly every
sector of the online casino gambling industry. Betware is a reliable name in the
industry and has a particular stronghold within the lotteries industry but in
more recent years has taken the business focus into a more diverse corner on the
whole of the gambling market.
Betware Ltd was founded in 1996, right at the start of the online gambling
market. Internet casinos were just launching, betting sites started cropping up
and national lotteries began to see the unique potential of moving their
business into the internet arena. That’s where Betware really flourished, the
company has a wide array of partnerships within the global gambling industry and
some of the most lucrative deals concern the supplying of gambling software to
internet lotteries. In the past several years though Betware has shown a keen
eye toward maintaining the company’s integrity while also acquiring new and
diverse interests that really expand Betware’s product range.
In 2006 Betware acquired Certus, a Danish online casino games developer. That
deal has now lead to the company’s advantageous positioning within the
tough-to-reach Scandinavian market. Betware signed a marketing agreement with
Microgaming earlier this year and current negotiations and company expansion
strategies continue to focus on the partnership opportunities with existing
major internet gambling brands. |