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Up Close: Betware

The dynamic nature of the online casino gambling industry means that there are a lot of options on the market and each of these options offers an entirely unique take on the industry and a variety of games and services. The internet gambling industry inherently possesses numerous sectors of the market with companies either choosing to specialize or go broad. Betware is a prominent internet gambling group that opted for the latter choice and offers up a huge selection of gaming content that appeals to gambling companies operating in nearly every sector of the online casino gambling industry. Betware is a reliable name in the industry and has a particular stronghold within the lotteries industry but in more recent years has taken the business focus into a more diverse corner on the whole of the gambling market.

Betware Ltd was founded in 1996, right at the start of the online gambling market. Internet casinos were just launching, betting sites started cropping up and national lotteries began to see the unique potential of moving their business into the internet arena. That’s where Betware really flourished, the company has a wide array of partnerships within the global gambling industry and some of the most lucrative deals concern the supplying of gambling software to internet lotteries. In the past several years though Betware has shown a keen eye toward maintaining the company’s integrity while also acquiring new and diverse interests that really expand Betware’s product range.

In 2006 Betware acquired Certus, a Danish online casino games developer. That deal has now lead to the company’s advantageous positioning within the tough-to-reach Scandinavian market. Betware signed a marketing agreement with Microgaming earlier this year and current negotiations and company expansion strategies continue to focus on the partnership opportunities with existing major internet gambling brands.