Betting App Success for World Cup
Betfair scored a major coupe lately with the company’s launch of an Apple
approved betting app that iPhone users can download right from the iTunes store
and then use immediately if they have a Betfair account. Really though, Betfair
has scored two major coupes with the release of this first time betting app for
Apple mobile devices because the app release is just in time to be used widely
in World Cup betting action. iPhone users have long been left in the dark by
online casinos and betting shops because they run a minority operating system
and there was little market incentive to develop online casino gaming and
betting products for Apple devices. That has strongly changed though and Betfair
anticipates that the company’s betting app will be quite successful in the
marketplace.
The World Cup online casino wagering frenzy has already started now that the
FIFA World Cup is underway in South Africa right now and Betfair has noted that
sports bettors are reporting success and happiness with the function of this
first-time iPhone mobile betting application. Some of the unique features of the
new iPhone betting app will also keep Betfair legally in the clear no matter
where in the world the bettor is located because the app uses the GPS
functionality on the iPhone to pinpoint a user’s location and stop illegal
betting from specific countries (like the US) that do not allow any forms of
mobile or online casino betting activity.
The initial predictions on betting volume for the World Cup place the wagering
as reaching world records on any sporting event in history and this is thanks,
in part, to the fact that online casinos and mobile betting sites allow a whole
new way for gamblers and punters to instantly interact with their gambling
brands. |