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Interactive TV for Online Betting

The interactive television market is one of those very niche sub sectors of the gambling industry in the United Kingdom that does not get a lot of press, but which has been growing slowly and steadily over the past couple of years. As more and more television sets in the UK are hooked into the internet and enabled for interactive programs the major betting companies and online casinos are now showing a bit more interest in this medium. NetPlay has long cornered the market with new technologies, but new on the scene this month is Betfair. Betfair is one of the top major online casino betting companies operating in the UK and international markets; the company has a stellar reputation for excellence.

This month marks the launch of interactive television service from the Betfair TV system. Betfair is making a strong entry into the television betting market with the introduction of a system that allows punters to place their bets on a slim-downed version of Betfair’s popular online casino betting platform. The application for the television is designed to parallel the experience on Betfair itself, while also taking into consideration the unique challenges and pluses of using interactive TV as the medium of choice.

With the Betfair remote control and enabled television sets, gamblers can place their bets right along side the broadcasting of some pretty major sporting events and matches. Initial feedback has been largely positive and bettors are responsive to this alternative to using the online casino sports books; for that reason Betfair plans to launch this product into broader markets as the year progresses.