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Iconic Brand Launch into Online Casinos

Harrah’s Entertainment has been talking about launching into the foreign online casino gambling industry for some time now – the company has been in the development phase over the past couple of months but has now actually implemented its first internet bingo site. Harrah’s operates one of the most iconic land gambling venues in the world, Caesar’s Palace – now that same brand equity will launch Harrah’s new Caesar’s Bingo gambling site at CaesarsBingo.com. Harrah’s Interactive Entertainment division has been based out of Montreal, Canada for several months now and in that time sought out strategic partnerships within the online casino gambling industry to better launch the gambling sites in development.

The new bingo site is launching in partnership with Gamesys Group and will feature not only a full selection of internet bingo games and rooms, but online casino side games as well to better augment the gaming experience. The new gaming site will bring the Caesars brand right to the UK gaming market through the new Caesars Bingo site. Since Harrah’s is a US based company, all of the online casinos and internet gaming sites launching from the company will be focused on international and non-US markets specifically.

Although the Harrah’s brand has prominence in the land casino market in the UK already, the launching of branded online games is expected to greatly enhance the company’s brand recognition and presence in this lucrative gaming market. Caesar’s Bingo is just one of the several sites in development right now and more sites are planned to launch throughout the year.