CryptoLogic Brand Licensing
The minds and strategist behind CryptoLogic have had their thinking caps on over
the past year and have also been incredibly savvy businessmen to have snagged
several very key brand licensing deals that will give the software development
company unprecedented advantage in the online casino gambling industry. Brand
licensing is the hottest commodity in the industry right now and online casinos
often choose their allegiance and decision to license software based on the
quality and popularity of the games, both of which are greatly affected by theme
branding.
Throughout the coming year CryptoLogic is positioned to develop and release a
slew of new highly branded games into the online casino gambling market. The
deal with DC Comics is very strong for the software developer and comes on the
heels of the company losing an exclusive contract with Marvel Comics. With the
DC Comics partnership firmly announced and finalized, the development company
has already begun development on the planned release of Batman and Superman
themed games as well as other DC Superheroes.
In addition to the superhero licensing deals, CEO of CryptoLogic, Brian Hadfield
could not have been more pleased than to announce that the software development
company inked a deal with Paramount for brand licensing access to dozens of the
most popular Paramount titles that have been released in the past twenty years.
Through the brand licensing deals CryptoLogic plans to really approach this
coming year with cautious optimism and a hope that the revenues will improve and
that the fading past recession will have less and less pull over the how much
the gamblers are willing to send. |