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ASA Strikes Again

The United Kingdom has some of the most liberalized and open gambling laws in the world. The country passed the 2005 Gambling Act and then allowed these regulations to come into full effect in 2008. The new laws and regulations created and environment in the UK that is very open to many forms of land and internet gambling, but there are organizations firmly in place that monitor the situation and keep all of the online casinos and gambling groups operating strictly according to law. The Advertising Standards Authority in the UK takes its job pretty seriously, and the government sanctioned organization has once again brought the clever down on an advertising campaign in the country that actually blurred ethical lines rather than the laws related to gambling.

Tombola bingo launched its new advertising campaign just recently and aimed the ads at prime time television – a pricey spot to be sure, and also a spot that ensured that millions of Brits caught the ad as it aired. It didn’t take long for the complaints to start pouring in to the ASA because the online casino bingo company’s advertisement for the bingo site was actually promoting outdated and false sterotypes that have long been banned in the UK – and much of the Western world for that matter.

The controversial campaign showed a well dressed white man and a casually dressed black man sitting on the beach with a ukulele – the catch is the fact that the black man was singing everything the white man said. Complaints indicated that the ad enforced racial stereotypes of white dominance over black people – a sentiment that is a very sore subject to this day.