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The Playing Field: South America

They say that no news is good news and that just may be the case in South America where the online casino gambling industry is concerned. Several years ago there was a big push in the gambling market toward the emerging Spanish market in this region of the world. Although Latin America was easily accessible to the internet gambling companies because of proximity to the US the market has been largely ignored because of the regulatory ambiguities all over South America as well as the cash-poor nature of many of these countries. Several major gambling groups investigated the Latin American market but yet never made very strong moves to challenge the norms and expand into the region. Mostly there were timid attempts to both launch and advertise new online casinos within the market but the gaming sites immediately backed down when a few major nations challenged their rights to operate.

According to the vast majority of the ambiguous legislation in South America, however, the online casinos are a valid market and an extension of land gambling laws. This has not gone over well in Argentina and other nations and legal/court battles between a prominent internet gambling group and court system in Argentina has served as a warning to other online casinos are weary of prematurely entering this potentially lucrative market until new legislation comes into effect.

Interestingly though is the fact that South and Central America have developed entirely different regulations where the online casino and gambling industries are concerned. South America is much more hesitant to allow a lot of foreign influenced gambling into the country and several prominent South American governments are ignoring the issue rather than facing it head-on and making some firm choices. The government’s tactic means that South American online gambling is in a ambiguous place with very little growth.