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Playtech Not Pleased

The Danish land and online casino gambling market has been the brunt of a lot of investigation and discussion over the past several years because Denmark, like several EU countries, actually has a state monopoly in place designed to keep foreign gaming companies out of the market. As the European Commission demands more open markets and compliance, Denmark conceded by allowing the state monopoly to sign an exclusive licensing deal with Party Gaming. Party Gaming is but one of the top software development companies working in the international market and the other companies are crying foul that Denmark is not fully opening the market, but rather giving one single company foreign access.

The Danish market is in the right process of liberalizing the market, but the blocks that are still in place against competition from other online casinos and software companies is not going over well right now. The deal between Danske Spil and Party Gaming would have been the first of its kind – and possible indicative of future deals once more liberalized regulations were put in place. Instead, Playtech’s complaints went to the right people in the Danish government and the deal has been stopped – meaning there is still only a partially liberalized and mostly monopolistic online casino gambling industry operating in Denmark currently.

The online casino gambling industry simply has to wonder if this was the right move by Playtech. Although Party Gaming would have had exclusive access to the Danish market up front, this could have proven as an integral next step for the country’s attempts to open up and include more liberal internet gambling regulations in compliance with European Commission demands.

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