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Ads Change the Game

As age identification software and technology gets more accurate and widely accepted the game is changing in the advertising industry for some of the over-18 industries, like the online casinos. The land and internet gambling industries are both limited to over-18 year olds most everywhere in the world, but the internet gambling industry in particular has received a stigma that online casinos are more likely to support underage gambling. Whether or not that’s true is not the debate, but rather to look at how new software is allowing a much broader and more targeted advertising strategy for internet gambling companies. Google in particular in the past year announced a decision to enter the online gambling advertising industry.

Google is not only the largest search engine in the world, but the company also dominates the advertising market on the internet as well. For years Google has banned internet gambling ads from their advertising programs, but the company announced a revamp of their policies that now includes advertising on an exclusive section of YouTube that is limited only to verified 18 and up users. And while there are certainly critics of this latest move, Google has strongly assured and asserted that age verification software is good enough now that the online casino adverts will not be going to younger viewers.

The advertising side of the UK and Great Britain online casino gambling industry was greatly changed in the past year when some of the advertising restrictions were lifted, but the new policies even more greatly liberalize the market and give internet gambling companies more ways to find competitive advantage over the myriad companies currently vying for a piece of the UK market.