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Online Casinos are Different

The internet poker and online casino gambling industry won a major fight this week regarding the difference between the .com and .net sites that many of these companies have launched. The two types of sites, both with the same domain name, is a really popular tactic within the internet poker industry right now because it allows these sites to brand themselves outside of the gambling arena and become a recognized leader in information and fun-play gaming in markets that may potentially open to regulated and legalized online casinos and poker in later years. New Zealand is currently the first country that fully ruled on the difference between the two sites and found that .net sites were valid and legally able to continue operating outside of any restrictions related to the gambling industry.

This is a huge step for the online casinos and poker sites that launched their .net sites in New Zealand and Australia with the hopes of still accessing these potential customers and building a brand foundation in the market. Although it is very unclear about which way the regulatory push in Oz will go most online casino companies agree that all long-term solutions for internet gambling include eventual regulation and licensing. As for the current specifics, the Kiwi judge ruled that the .net sites were not gambling related at all and that these companies had clearly created a completely different personality for the sites than their gambling counterparts.

Additionally, the court ruling supported the .net sites based on the behavior and advertising activities – none of the online casinos and poker sites behind the. .net sites have marketed their .net games as akin to poker, a fact that goes a long way in the court’s opinion.