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The Playing Field: Asia

The international online casino gambling industry has taken developments and turns over the past five years that industry experts could have never imagined. Analysts five years ago were incredibly focused on the potential growth within the Asian market – because of the size of the Asian market online casinos were incredibly eager to move their business to these markets and build a foundation and branding within Asia that could potentially lead to internet gambling relationships down the line if any of the Asian governments choose to legalize internet gambling. Most major software development companies and internet gambling groups began looking to the East for new partners and strategic relationships in the hopes that by 2010 there would be new markets emerging and offering up revenue potential.

The predictions for the Asian market have actually mostly remained unfounded, surprisingly. There are certainly a handful of major online casino gambling groups that have successfully laid a foundation within the market and are offering forms of skill and fun gaming, but the actual chance gambling (which is where the real revenue potential lies) is still mostly dormant throughout Asia. Most notably these days is the fact that China is so anti-online casinos that the country is even planning to install major filters and censors on computers in the country to maintain control over the internet and to ensure that internet betting and gambling is not easily taking place.

China has additionally resorted to deep level investigations in attempts to stop illegal online casino gambling and betting, an activity that is also prevalent in South East Asia as well as China. Asia has yet to fully embrace the potential of internet gambling as well as the inevitability of the market and that is a big contradiction to how analysts predicted the market will develop five years ago.