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Age Policies at YouTube

YouTube is the second largest search engine in the world and continually looks for more ways to monetize the site and carry advertisements in new places and for new industries. As a part of Google now (acquired by the search giant in 2006) YouTube has also begun to revamp the way that the video site is handling advertisements from online casinos and internet gambling companies. In the past several years Google has opened up its policies regarding the online casino sites so that these companies can now place adverts on certain keywords – a practices that was completely blocked for years. As Google liberalizes it’s policies, however, YouTube is following suite, particularly now that new age identification software is available and works incredibly well according to Google.

YouTube and Google claim that the new online casino advertisements on certain videos and places throughout the site will not be shown to the under 18 users and instead will appear only on content for the legal adults. The age checking software that will run the new adverts for online casinos and betting sites is the same process that is in place to keep children and under 18 users from accessing the more explicit content that is actually available on YouTube. That means that although internet gambling sites will now have the rights to advertise on the network their exposure throughout the site will really only correspond to adult video content that has already been labeled as such and blocked from the underage viewers.

There are certainly skeptics in the marketplace who feel like these age blocks are not strong enough to actually keep underage YouTube viewers from seeing the online casino adverts, but YouTube has continually proven that the site’s methods are quite effective in determining the age of the viewer and then blocking inappropriate content as needed.