Huge Online Casino Wager
The rumors have been surfacing and floating around for months now about closed
door discussions between Bwin and Party Gaming—speculation within the online
casino gambling indicated that a lot of analysts believed that these two
gambling groups were in merger talks. Just this week the two major international
gambling groups announced that they were, in fact, planning a merger and that
the deal had been finalized this week. These two companies represent the perhaps
the top development and technological talent for both the betting and online
casinos industries and their merger marks the birth of a super company that will
have a huge sphere of influence in the marketplace; the only last obstacle will
be for shareholders in both companies to vote for the finalized deal.
The deal is actually rock solid because both of the major gambling groups have
few overlaps but their products and company reputation align perfectly. That is
to say that Party Gaming is a clear leader in the online casino and poker
gambling industries but currently lacks a sports book and betting capabilities
on any of the group’s licensed sites. Similarly is the fact that Bwin is clearly
a leader in the betting technology space and the company’s software operates the
large betting site in the world—a joint expansion and co-branding is a logical
next step for both gambling groups according to the CEO’s and co-founders of
both of the gambling groups.
All of the online casinos and gambling sites on the market right now have been
pushing toward diversity and huge portfolios that span the various sectors of
the larger market, but yet there is a fear of over-extension for some brands.
The planned merger would bring two already strong gambling groups together and
operating out of Gibraltar if the shareholders accept the merger plan. |