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Anticipation Was Too High

NetPlay TV has just announced to the public and to shareholders that the new Bingo Stars TV project is not performing as well in the marketplace as was initially expected when the new TV show launched earlier in the summer. NetPlay TV has a long track record of success in the television marketplace for online casino type gaming and interactive gambling technologies and this project is still anticipated to succeed in the long term, but the gambling group announced that profits were far lower than the first projections. NetPlay feels that although this new product will grow alongside the company’s other proven successful interactive television online casino games, but that more time is needed.

One of the key reasons that the new Bingo Stars instant play model is falling short of profit expectations is because of the unanticipated transition time for online casino gamblers to begin embracing the new instant play format. There is a huge potential market for the new television product and the surge in mobile gaming popularity only proves that there will be viability once more gamblers catch on to the offering. In fact, although profits are low, NetPlay TV announced that an increasing number of players are depositing funds at the site.

Additionally, NetPlay has revised the launch strategy of the Bingo Stars product by cutting back distribution of the instant play games and instead replacing some of the planned Bingo Stars shows with a more traditional form of television internet gambling that is more familiar and already successful with gamblers.