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Sponsoring Goes to the Land

Betfair is one of the most prominent of the land and internet betting companies in the market. The gambling group has a strong reputation for excellence and is well regarded within all groups – gamblers love the site and the company operates with many socially responsible policies. According to the latest information the Betfair online gambling group has just signed a deal with the British Athletes Commission for sponsorship deal that will last three full years. There has been a lot of controversy over sports sponsorship in the market but the Betfair deal goes beyond just having a logo on team jerseys and marks the first time that an online casino gambling group has secured such a major sponsorship deal and will actively take part in the shaping of the coming events.

As a part of the BAC now through sponsorship, Betfiar will work with the Commission on specific projects intended to support and augment the existing programs and provide more education within the marketplace. In fact, the first of the new projects is an awareness campaign designed by Betfair and the Commission that is aimed at young athletes in particular and educating these athletes at an early age about the importance of integrity in the games. The fast development of such a large and global online casino gambling and betting industry has spurred a lot of fears in the market that internet gambling can get out of hand and that corruption is a lot more likely and easy now than ever before.

The Betfair online casino gambling group will work with the company on education through all of the major upcoming events including the Paralympic and Olympic sports as they ramp up to the 2012 games in London.