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A Win for Shareholders

The shareholder for both Bwin and Party Gaming have a lot to think about this week as the announcement hit the media that the two companies have solidified a merger deal that will only take place if the shareholders of both of the online casino gambling groups approve the deal. This merger deal is the biggest that has hit the internet gambling industry in years because it would add a major contender to the market because both of these companies already seriously dominate their niches. The merger value of the company alone is astounding and would value the joint company well above nearly every other online casino gambling group.

Independently the two companies are valued at more than GBP 1 billion each so together the shareholders on both sides of the merger deal are looking a great value. The current state of the online casino gambling industry is all about diversification and this merger deal fits perfectly into the current market. Shareholders on the Bwin side will own a tiny bit more of the company with Bwin shareholders taking a 51.6 percent stake in the newly merged company and Party Gaming shareholders owning the remaining 48.4 percent.

The stockholders are the real winners in this situation although the online casino gamblers themselves are also going to benefit by a much larger and diverse product offering from companies that they trust. Through the merger the two brands will have access to stronger technologies that they do not already possess and will create more opportunities for both companies.