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Online Casino Advertising on Review Site

The Jackpot Games internet gambling group has announced a new deal between the company and BestCasino.co.uk that will see BestCasino promoting the internet gambling site. The situation is a little bit odd though because BestCasino is a review site for online casinos and games and this is usually thought to be a relatively unbiased type of site – the review sites do not traditionally allow one gambling site to outright strike a deal for favorable reviews. That happens to be the case though with the BestCasino and Jackpot games deal. Jackpot Games is a respected online casino gambling site licensed out of Malta and operating in the UK and European gambling markets; the site has a strong history of honesty and transparency.

BestCasino claims that Jackpot Games’ policies and strong online casino gaming content is the reason behind the partnership, but the financial compensation is almost certainly a factor in the situation as well. David Newstead is the CEO of the BestCasino review site and commented that this new deal reflected the site’s commitment to promoting responsible gambling by supporting online casinos that operate with all of the highest industry standards and responsible gambling software and systems in place.

This particular partnership deal is really one of the first of its kind –most of the review sites out there on the market right now are using affiliate relationships with the sites they like and respect, but this outright advertorial relationship is a bit new to the market. Jackpot Games happens to have scored a major coup with the landing of this partnership deal, one that surely other online casino sites will attempt to replicate in the coming months and years.