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New Mediums a Hit

Ladbrokes has made some pretty interesting announcements this month in terms of betting and wagering statistics. With the World Cup games coming to a close this month the information on betting patterns is already rolling in – and even the most observant analysts will be surprised by the way the betting stats came out. New mediums within the online casino gambling industry are apparently all of the rage right now as Ladbrokes announced that mobile betting in particular hit record highs. The World Cup games in general generated an unprecedented level of interest and media attention all over the world and this level of excitement and interest extended well into the betting industry.

Ladbrokes is one of the oldest and longest running bookmakers in the UK and the company was thus at the forefront of a lot of the land and online casino betting activity that took place in the UK over the past several weeks. In addition to land and internet betting though, Ladbrokes announced that the company took in four times more mobile bets this year on World Cup betting than in the whole 200 year of European football. This figure is incredible and really highlights the fact that internet gamblers are embracing new mediums at an incredibly fast rate. Additionally, Ladbroke’s internet betting figures were enhanced by the company’s brand new iPhone betting app that launched just in time for all of the World Cup games this year.

Just a couple of years ago the mobile gambling industry was still very much in its infancy. Although there were mobile online casinos, they were small and the selection of games was incredibly limited. Now though the industry has flourished and chance games are just one of the many types of mobile games available – internet betting, bingo, and fun-play are all parts of the flourishing mobile gambling market.