Delving into Land Industry
The online casino gambling industry is finally beginning to intersect with the
land industry through sponsorship deals and joint projects that bring the two
separate industries into a much better harmony. The latest sponsorship deal has
32Red sponsoring the New Market Racecourse’s July Festival. The annual festival
attracts a ton of land and internet bettors coming out to the event for three
days of fun activities. Over the past couple of years the European online
casinos have really begun to integrate their marketing plans with prominent and
popular land gambling events. This racecourse sponsorship deal has been agreed
for four racing seasons and kicks off this summer.
The sponsorship deal is really beneficial on both sides of the deal – the
racecourse is able to generate a lot more interest in the races because 32Red
will be offering internet based coverage for online punters in addition to
internet marketing. Then on the other side, while the New Market racecourse is
running the July Festival event 32Red is listed as the premiere sponsor and top
choice for patrons who may want to place their bets from the comfort of their
own homes. Both parties in this new deal are able to more fully penetrate the
other market through the sponsorship agreements. This is key for land gambling
venues that have little way to branch into the competitive online casino arena.
All of the major horse races at the summer festival have been named after the
32Red online casino and offer up prizes ranging upwards from Euro 40,000 for the
first place winning horse. 32Red offers competitive odds in line with what is
offered at the racecourse and internet gamblers have a rare opportunity to
really delve into the fun of horseracing right through their computers. |