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Sweden Clear?

The Swedish state gambling monopoly scored a major coup this week in the attempts to legally continue operating the state’s land and online casino gambling monopoly. Sweden has long been one of the key focuses for the European Commission as an example of a nation that is not adhering to EU policies of free trade between EU member states. Swedish government operates a state monopoly and aggressively attempts to block foreign operators from practicing any form of gambling in the country in competition with state gambling services. The Commission has contended that Sweden is in the wrong and needs to open and allow online casinos licensed in other EU states the ability to compete but the highest court in the EU, the European Court of Justice, made a landmark ruling that will strongly effect the EU internet gambling situation.

The case in question was brought before the European Court of Justice because the Swedish government refused to allow foreign online casinos to advertise in the nation’s newspapers. This case had the potential to really force Sweden to open its doors to foreign competition but instead further supports the monopoly by ruling that Sweden is able to block commercial advertisements in the country if the reason for blocking the companies was done specifically with the public interest in mind.

The European Commission seems to differ with the final rulings of the European Court of Justice these last few months. It was been years since the Commission began to force these nations to open their borders to foreign competition and now the ECoJ is coming in and affirming that some of the EU policies might not apply to the online casino gambling industry if the nation is operating a state monopoly specifically for the protection of the nation’s citizens.