Poker Team Branding
The scope and interest within the online casino gambling industry has gotten a
little bit wider this week as a new energy drink on the market is taking an
innovative approach to marketing by sponsoring a US based poker team. This is
really the first time that a non-poker site has launched a poker team, complete
with branded apparel and scheduled poker tournament appearances. The new All In
energy drink is a product launched by Kore Nutrition and the marketing efforts
right now are looking at a very specific segment of the US population in
particular. The marketing team for this new energy drink is trying something new
by sponsoring the Team All In at major US poker tournaments that take place
throughout the year – Team All In will mostly play within the land poker space
because the online casinos are still technically illegal in the market.
Team All In features some of the top US players who have actually not really
been able to score major sponsorship deals because of the UIGEA restrictions
that have many online casino poker sites cautious when it comes to advertising
and promoting in the US market. All In energy drink though is perfectly
positioned to offering sponsorship and gain a very niche market through the
poker community without running into a single one of the problems that online
casino poker rooms face with US team sponsorship.
The new Team All In is effective immediately and poker enthusiasts from both the
land and online casino poker industry can expect that the new US poker team will
participate in all of the major poker tourneys that are on the schedule for the
rest of the year, with the next World Poker Series events highly anticipated by
the energy drink company. |