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Widgety Goodness for Online Casinos: 2

NetPlayTV primarily pioneered television based gambling efforts for the online casino gambling industry and Betfair, seeing the positive response, is also looking to jump in at the early stages as the industry grows, evolves, and ultimately expands to new demographics. Televisions really have the ability to once again change the gambling market in a similar way that the internet did with gambling and the online casinos. Although not to the same extent, television gambling is a brand new medium that has really started to generate its own buzz in the industry. With the assistance of Yahoo!, the online casino betting group is looking to carve out a whole new market that never previously existed.

For Betfair, this new TV widget is launched through Yahoo’s international distribution channels and will be available on an international level. That’s pretty unheard of at this point, but the gambling groups feels that this move into the television market is an important and needed connection with its primary demographic of sporting enthusiasts. That’s the whole of it really, for gambling and exchange betting companies their primary users are avid television enthusiasts because that’s where the sporting events play. The online casinos have a completely different market, and while still viable for television gambling connections, it’s not quite as well suited as betting and the television medium.

The CEO of this new division, Simon Miller, is really enthused about the new connections that this market will allow between land betting, online casinos and betting, and sporting events – the platform is completely unique and the potential viability is undeniable.