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Launching Into the UK Industry

The industry media has been chock full of announcements this month of new online casinos launching into the market and accompanying those articles with tips about the competitive nature of the industry and the tough competition that these sites are facing. Just because there are a lot of sites in the market though, doesn’t necessarily mean that there isn’t room for new competition – particularly for established names in the industry. WMS Games may not be a household name in the internet gambling industry yet, but this land gaming operator announced plans to launch a WMS branded online casino into the UK market.

WMS is an absolutely huge name in the market because of the company’s status as a major land slots machine seller. WMS has operations in nine different countries located all around the world and in distinctly different markets. The UK branch of the company will now serve dual purposes. Instead of focusing on just the land slots distribution end of the business, the UK office is now prepping to run a large-scale WMS online casino. The current CEO of WMS is very well versed in the international gambling industry and his knowledge over the past decade has allowed the gambling group to prep for the current launch into the competitive market of online casinos.

WMS has really stepped up the game with this announcement. The Company has no history within the online casino gambling industry but is willing to shake up things and change the company’s image by launching this newly planned gaming site.