Branded Site Launch for Sega
The news has been stirring a lot lately about the Sega Corporation’s decision to
launch into the online casino gambling industry. Sega was once a major name in
the video gaming console market, but over the past decade the company has
re-branded itself and worked more intensely within the gambling industry
building games and systems for land venues. That is all changing though as the
Sega Corporation begins to realize that there is still incredible value in the
company’s brand – and that the gambling market is primed and ready for highly
branded online casinos…particularly when it’s in the form of a lovably blue
hedgehog named Sonic.
The new online casino gambling site has been developed by a subsidiary of the
larger company, SegaGames Limited, and will operate at the SegaCasino.com site.
The suite of games for this site has been developed in conjunction with the
Playtech software development company to specifically reflect the Sega brand,
while also offering gamblers the chance to enjoy all of the traditional games
that have become expected within the industry. Beyond the traditional though,
Sega Games has also developed a lot of themed games that integrate the
traditional games with unique themes that are wholly related to the world of
Sega that was created in the 90’s when the Sega gaming console was popular in
the market.
The newly branded online casino gambling site will allow fans to wholly
participate in a Sega experience – and beyond the SegaCasino.com site, Sega also
announced a branded poker room will launch in tandem at SegaPoker.com. |