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Online Casino Branded Environment

Changes are afoot at PKR.com, the online casino gambling group has announced some very real advancements at the site. In particular, the online site has launched a fully branded poker room after Loaded and Nuts, a popular men’s magazine that runs in the UK. The branding of the poker room is a strong move for PKR because of the new players and demographics that this branded poker room will bring to the site; the Loaded and Nuts branded room meant that PKR brokered a deal with IPC Media for the rights to the brand. Now that the deal has been solidified, PKR players have to gamble on the PKR site if they want the opportunity to fully play within this fun online casino poker gambling brand.

In particular, it means that PKR online casino poker players can fully personalize their avatars on the site and interact in a fully augmented poker room that accurately reflects the highlights of the PKR brand. The collaboration between the two companies is highly unique but both companies are very pleased with the results, in fact, PKR feels that the two brands perfectly align. The clientele of the Loaded and Nuts magazine were also taken into consideration throughout the development of the online casino bingo gambling site; the male players within the branded poker room will be surrounded by the most beautiful women’s images from the magazine while they play online poker.

This is a fairly new type of branding and innovation within the internet gambling industry – online casinos often form licensing deals with other companies for use of brands and themes within slots and card games. PKR though, has taken this to a whole new level by bringing in a branding partner for an entire themed room.