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Brand Loyalty in Online Casino Sites

We talk a whole lot about branding here at GambleCraft, but it’s actually rarely about the branding of actual companies. Theme branding on online casino games and slots titles is a huge market all over the world – gamblers simply eat up the fun movie and television themed games. But there is certainly a whole other type of branding at play in the gambling industry, the brand loyalty that gamblers feel toward their chosen online casinos and betting companies. Apiafi Associates just announced a new study into ten of the most popular gambling groups in the industry to note which companies inspire the most brand loyalty within the market as a way to measure the strength of each of these company’s brands.

The study actually provides a riveting look at the nature of the current online casino gambling industry and the way that internet gamblers interact with their chosen gambling group. Some of the top gambling groups studied by Apiafi include: William Hill, Paddy Power, Ladbrokes, PokerStars, Bodog, Bwin, Betfair, Party Poker, Bet365 and 888. These gambling groups represent the essentially the biggest names in the industry and they each have a huge following of loyal gamblers who regularly come back to gamble on the site.

A key component of this test was to monitor Google Alerts for each of the online casino gambling groups – and the results indicate that Bodog is incredibly active in the internet community. There was no further depth to determine if it’s Bodog’s social networking skills that are giving the gambling group a larger web presence than the other gambling groups, but the research indicated that Bodog was certainly doing something right concerning the company’s online presence.