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Advertising Licenses in UK

New policies and regulations are in the works in the United Kingdom right now in regards to the ongoing disputes and concerns that foreign and offshore online casinos are not contributing to the UK tax burden that falls on gambling companies. The current regulatory structure put the vast bulk of the tax burden on the UK licensed and operating companies, while letting foreign companies off of the hook. New information from the UK Sports Minister indicates that new regulations and policies are in development and will have foreign online casino sites sharing the tax burden. And even beyond that though, there is an indication that the advertising privileges will be the conduit through which the UK government ensures that companies are paying taxes and following the system.

The existing structure in the UK regulatory is flawed, and there have been concerns that merely forcing these companies to share the tax burden was not enough to adequately solve the issues plaguing the system right now. But by essentially holding the right to advertise hostage, it’s a solid way to ensure that foreign online casinos are also paying their fare share of the UK gambling tax burden. The new policies have not yet taken effect, but there is a strong indication that this plan to license the advertising in the UK market could go over well.

The key concern right now though is that all of these wonderful sounding changes to the UK online casino gambling regulations will violate the EU trade policies. The UK has an incredibly liberal gambling market, and there is a fear that attempting to force foreign operators to obtain licenses of any sort to operate in the market will not fall in line with EU free trade policies.