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Game Coup for Microgaming

Microgaming is set to really break some records this year as the company signed a major licensing deal with Warner Brothers Digital Distribution for use of the Lord of the Rings brand. The multi-year licensing deal is worth millions for both of the companies as Warner Bros. is likely making a pretty penny on the deal, and Microgaming will use this licensing deal to secure the company’s position at the top of the software development industry. There is a big competition in the market right now for licensing deals and this particular licensing deals is one of the most significant to take place since the Tomb Raider brand was licensed out and developed for the online casino gambling industry.

The Lord of the Rings trilogy is one of the most significant book/movie trilogies to take place in the last decade and the branding behind the movie trilogy in particular is absolutely huge. Mircogaming has gained exclusive access to the Lord of the Rings brand for several years – plenty of time for the online casino software development company to develop and release several key games based on each of the three movies in the trilogy. The slots games are all already in development and the deal has only just finalized, but Microgaming is quite aware of what a major boost this gaming trilogy will have to its licensing value by the online casinos.

The trilogy itself brought in more than $3 billion at the global box office and Microgaming plans to cash in on that value by bringing the trilogy to the slots in an innovative and high quality slots game that has all of the latest developments in terms of graphics and sound effects and state-of-the-art technology newly available to the online casino gambling industry.