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Ladbrokes Transformation Plans

A new CEO for the UK based Ladbrokes land and online casino gambling group may just give competitors in the UK betting market a run for their money. Ladbrokes is an established name in the UK gambling market and the company’s brand has been serving land bettors for decades; the transition into the internet gambling industry, however, has not gone particularly well for the gambling group and Ladbrokes’ internet gambling divisions are lagging behind key competitors. The introduction of Richard Glynn as Ladbrokes CEO is intended to really breath some fresh air into the company’s internet gambling division with new programs and strategies for brining this major internet betting company’s internet interest up to par with Will Hill and other major UK competitors.

Glynn has a reputation in the industry for his transformational powers – as the former CEO of Sporting Index he worked wonders bringing the mostly telephone based betting company into alignment with the internet gambling industry and created an entirely new internet betting industry through the company’s website. Ladbrokes has a solid reputation in the betting market and Glynn’s task is to take that reputation and turn it into a viable and lucrative online casino betting business. Glynn has already completed an operational overview of the internet gambling group and will now begin working with the Ladbrokes online betting team to create new programs that really make the company’s internet division pop.

First on the list of changes is more of a focus on the customer experience – happy customers are return customers and Glynn really feels that improvements in the online casino betting site’s performance, player programs and technology will boost the business. Add to that other changes to add in complimentary areas of the internet gambling market and Glynn has some aggressive strategies for a new online gambling division for Ladbrokes.