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Truly Tapping into Social Media

The social media phenomenon is truly marking the current generation because of the impact that it is having not only on the personal lives of users, but on the way that communication is able to spread all over the world and through companies. Facebook is the holy grail of social networks right now and the online casinos are looking at this as an indication of the next frontier – the next place where these gambling companies should have a presence. Current statistics indicate that there are more than $400 million users on Facebook. The vast majority of these are personal profiles while companies have also gotten into the game with Facebook pages. Harrah’s has just announced a new deal with Playdom so that this interactive gambling giant can more strongly launch into the game apps side of Facebook.

Playdom is a leader in the social games development industry, which is precisely where Harrah’s is hoping to use their services. Harrah’s and Playdom are teaming up to develop a series of branded games for the Facebook space that will coincide with major land and online casino events happening in the outside world. These games will adhere to the no gambling policies on Facebook but will feature the brand and the idea behind the games, giving Harrah’s and the major events such as the World Series of Poker, new relevancy in the mass market that may not actively follow online casinos and land gambling events.

The new deal has already been side and Playdom is in the planning stages of the new games. In addition to the branded games, Harrah’s and Playdom will develop the social media presence of the company through sweepstakes and fun promotions only offered through the Facebook page for the company.