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A Super Company on the Rise

The merger announcement between Bwin and Party Gaming stands as one of the largest potential mergers that the online casino gambling industry has ever seen. Although Party Gaming took quite a licking after leaving the US market nearly four years ago the business has proven its success in the intervening years by rebuilding the business and establishing strong success within the European market in just three short years. Party Gaming has reclaimed its former glory in the industry and the company’s online casinos stand as some of the most lucrative and sought after gaming experiences in the market. Then there’s Bwin; this Austrian internet betting group has a stellar reputation in the market for an easy to use betting interface and competitive odds on all of the major sports matches happening all over the world.

These two companies stand at the top of their respective and complimentary industries and this merger will create a super brand – a company with incredibly strong control within several sectors of the larger online casino gambling industry. Bwin brings the experience with the highly lucrative sports betting market and all of the technology and developments to make this market successful. Party Gaming brings with it the technology and software to run top online casinos for the global market in addition to poker and a smaller sports betting division.

Combined they will dominate their respective niches and allow each other brand more cross-market success because of access to strong technology and backend systems already proven within that respective market, be it the online casinos, poker, sports betting, or a new sector of the market such as mobile gambling.