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Specific Growth Strategies

The Ladbrokes brand is very strong within the UK market – the company has spent decades developing trust with the UK gamblers and bettors and that has shown in a large-scale betting business that flourishes in the land betting market. But as much as Ladbrokes is a strong name in the land betting market, the transition to the online casinos has been a bit harder for this gambling group and the internet gaming division has lagged behind expected results over the past several years. A new CEO at Ladbrokes has been hired with a specific purpose of reinvigorating the Ladbrokes internet gambling offerings. CEO Richard Glynn already has experience with this specific type of growth and in his short tenure as CEO he has already mapped out a clear strategy for boosting the Ladbrokes brand in the UK internet betting space.

Glynn must be taking a page out of the Zappos handbook because he has noted that part of his new plan for the whole company, not just the online casino betting division is a back to the customer focus. The Ladbrokes customer is the most important part of the equation and the new strategy for boosting the internet gambling division’s performance will be a more player-centric focus – meaning new navigation, great customer support and player reward programs that show that Ladbrokes appreciates its customers. The online casino gambling group also plans to enhance the overall e-performance of the Ladbrokes site – this means new technology and backend systems that will foster the growth needed to make Ladbrokes competitive in the UK internet marketplace.

In addition to these growth strategies Ladbrokes announced a new deal with Global Draw – this is outside of the online casino gambling division and instead will focus on improving the company’s land betting establishments as well over the next four years. Glynn has some aggressive plans to bringing in new changes that will translate into growth for the gambling group.