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Prepping for a US Market

PayPal is the largest and most used payment processing solution in the world – the company is widely accepted all over the world and is a top choice for internet based merchants and business looking for an easy solution to allow their customers safe and secure transactions. The company has even won the Webby and Webby People’s Choice Award for the Best Financial Services site – this goes to show that internet consumers love the choice and security of PayPal transactions. Recently PayPal has announced a bold move that will see the payment solutions company active once again within the online casino gambling industry. PayPal left the internet gambling market when the US government banned transactions between US players and internet gambling sites.

But the US market is approaching a new era in online casino gambling and there is speculation that the US will once again open up to legalized internet gambling. Couple that with the already well established and lucrative European and UK markets and PayPal is currently missing out on one of the most profitable areas of payment processing. Additionally, many online casinos are actively looking for a trustworthy global solution for the payment processing needs and PayPal’s breadth of use all over the world is ideal. Right now both Ladbrokes and Virgin Casino have announced deals with PayPal to now offer payment processing through the company and rumors are flying that the new Bwin and Party Gaming venture is also actively working with PayPal to implement this payment solution on the company’s online casino licensees as well.

The new PayPal changes have been launched at a very interesting crossroads in the online casino gambling industry – just as the major credit card companies no longer accept payments from even some UK based internet gambling sites PayPal, a US based company is vying for business and alignments with many of the key European brands that will surely seek US licensing once the US passes new legislation.