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Paddy Power Launches iPhone App

Paddy Power remains as Ireland’s biggest internet and land-based gambling group; the online casino and betting group has finally launched its own real money iPhone application through the Apple’s iTune store. Through its close collaboration with Mobenga, a mobile gaming developer and technology company that powered and helped develop the iPhone app, Paddy Power is now the third company launching this type of product into the market, this release directly follow apps from Paddy Powers rivals, Betfair and Australia’s Tabcorp made the move into the iPhone market last May. This new product will be handy for enthusiasts of internet gambling, given that the downloadable iPhone application enables players to access and manage their online gambling accounts through an iPhone or iPod touch mobile devices. This effort shows how Paddy Power is continually solidifying its position as one of the leading companies of online casinos and internet betting activities.

This new real money iPhone application is actually the free and downloadable version of Paddy Power’s own iPhone-optimised web application that has been used at the company's own online casino and betting sites. The product largely caters to customers based in Ireland and UK and according to the product manager of the company, James Grimes: The company is delighted with the early success of the new app, given how customers responded to it; the said iPhone application already constitutes a rate of more than 50% of sports betting on Paddy Power’s mobile channel. Grimes also elaborated and highlighted that the football season poses great opportunities for mobile betting so this new product will surely be useful for all gambling enthusiasts looking to make their betting easier through mobile devices at betting sites and online casinos. As such, the company looks forward to gaining even more customers in the coming months.

Grimes also noted that the iPhone app has been developed over several months using customer feedback, and strong and efficient working relations with Mobenga. Clearly, Paddy Power has been aiming to provide both its online casino and mobile consumers with a fully optimized mobile gambling and betting experience.