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International interest and investing in the major international gambling group Party Gaming has increased this week in the wake of the new online casino gambling proposed bill passing through vote in the House Financial Services Committee. Party Gaming was once the largest international gambling site operating in the world. The company had a huge share of the US market and US gamblers accounted for nearly 70 percent of the company’s business. But when the UIGEA passed into law Party Gaming, along with most other offshore online casinos accessing the US market lost their revenues and business virtually over night. Party Gaming has spent the intervening years building up a large base of gamblers in the European market while also keenly watching the developments within the US market and negotiating with the US officials for future licensed entry into the US market should any pro-gambling legislation overturn the UIGEA.

Party Gaming maintained a hugely successful position in the US market prior to the online casino gambling ban and international investors are betting that this gambling group will experience a lot of growth should the US market legalize in the coming years. Add to that the fact that Party Gamin and the hugely successful European betting brand Bwin have merged and the result is a dynamic and varied gambling group ready to really dominate the US market once again. Once the news posted internationally that the bill passed through the House Committee Party Gaming saw a 12 p rise in shares.

Although there are still many hurdles that the bill has to pass through before online casinos will become legalized in the market, Party Gaming and several other key gambling groups are taking this action as a positive sign and have begun to develop their strategies and potential US facing products and brands.