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New Message to Online Casino Industry

Betfair is an England-based group of companies that own some of the most popular online casinos, betting, and related gambling sites. Just recently Betfair announced it will launch its most ambitious and massive advertising campaign yet. The underlying aim for this marketing advance is to substantially add more numbers to the company’s already approximately 3-million member customer base. Betfair stands as the largest internet betting exchange in the world, and this online casino gambling group looks forward to further adding to its present success. The new campaign launch is scheduled to start on August 21st and run through the fall.

The campaign is a result of an efficient collaboration with Albion, the agency that created the ad for the the Betfair online casino gambling goup. The campaign employs several aspects of mainstream media by encompassing both the television and internet sphere. For the television aspect, the advertisement will be aired in various sports channels including ESPN, Ryder Cup, and Sky Sports. The advertising campaign’s main message to consumers is: Cut out the middleman and go “direct” through betting with Betfair’s gambling sites and mobile opportunities. Social media tools and both natural and paid searches will also be frequently used to aid in leaving a powerful and effective “peer-to-peer instead of going through a middleman” image on the audiences. Given the competitive betting market, it seems that Betfair is likely to stand out through this unique perspective and message. This will also likely contribute to its considerable lead over other online casinos and betting companies competing in this same market.

According to the chief executive officer of the Albion agency, Betfair’s peer-to-peer principle of betting is what makes it unique; despite tough competition in the industry. This was exactly what Albion agency wanted to bring into life and into the sensibilities of consumers—especially towards enthusiasts of online casino betting and internet gambling in general.