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Online Casino Sponsorship for Leeds

The current trend in the UK football and sports industry is not letting up anytime soon and the major sports bookie, Sportingbet has just announced the confirmation of a three year contract between the online casino bookmaker and the Leeds United Football Club. Leeds United is a major team in the UK footy industry and Sportingbet has chosen Leeds as a way to further brand itself within the UK market. The sponsorship deals were contested by many in the industry when the online casinos first started sponsoring teams, but by this time it has become a very common practice and the Leeds United deal is right in line with expectations for the sports betting company.

Sportingbet has signed the three year deal right on the heels of ending a lucrative and successful deal with the Wolverhampton Wanderers. The deal with the Wanderers did exactly what Sportingbet hoped would happen – the sponsorship activities and branding through the footy team increased the traffic and betting through the site and generally raised the profile of the online casino sports book within the UK market. There is a lot of sports betting competition within the UK market with long-time heavy hitters like Ladbrokes and Will Hill snapping up the major sponsorship deals.

This new partnership is not only a benefit to the Sportingbet online casino gambling group, but also to the team and the bettors themselves. The sports clubs need these sponsorship deals to buy jerseys and finance travel and other activities that a sports team needs in order to compete and find success in the UK footy market.