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Diversity the Key

William Hill is really dominating the UK online casino betting market these days and the company has no plans to relinquish the company’s spot at the top of the industry anytime soon. Although Ladbrokes, the company’s key competitor is revamping offerings in an effort to take a stronger share of the market, Will Hill’s aggressive and extensive development plans for the UK betting market continue to only solidify the company’s positioning in the market. Will Hill has just announced a new telephone betting operation that will operate for the Will Hill brand out of Gibraltar.

Gibraltar has become a top licensing and operation point for UK based companies because of the favorable taxes on online casinos and internet gambling operations. The new telephone betting service will operate through Vertex – every aspect of the current business is moving over to this BPO outsourcer including call centers and other operations that were operating through WHCL. Will Hill’s online casino and internet division is really cutting edge on the new technologies it is able to seamlessly and effectively integrate into the UK betting experience.

As the telephone betting portion of the land and online casino gambling group moves offshore Will Hill has made a concerted effort to keep the WHCL employees as a part of the gambling group—former WHCL employees have been offered other positions within Will Hill, a move that indicates that although moving the betting operation to Gibraltar was done to affect the bottom line the company still has heart and the best interests of its employees in mind too.