888 Holdings Has an In
The Italian gambling market is finally expanding into the online casino gambling
industry and 888 Holding’s acclaimed Dragonfish business to business offering is
going to be one of the first companies actually launching legally into the
Italian market. Microgaming has signed a licensing deal with Dragonfish to use
the innovative Dragonfish gaming platform to launch an online casino site with
targeted games from some of the best software developers in the world – games
that are chosen with the unique Italian gaming sensibilities in mind. The chance
gambling side of the Italian market is the last one to take effect since the
Italian regulators and licensing officials have first created a stable and
licensed betting and poker market.
The poker and betting markets have now solidified Italy as the largest e-gaming
country in Europe and the introduction and growth in online casinos will only
solidify Italy in this place. Microgame is currently the largest internet gaming
operator within Italy and has been in operation since 1996. When the internet
market began to explode throughout Europe Microgame stayed within Italy and
developed a strong presence that has only grown over the past several years.
Microgame is a leader in this market and Dragonfish has certainly scored a
lucrative licensee through this latest partnership; the two companies currently
have the opportunity to permanently shape the Italian online casino market and
the expectations that Italian gamblers will have for excellence and selection.
As the two companies form these new Italian facing online casinos Microgame will
develop the sites while Dragonfish chooses the best games for the Italian market
and uses the Dragonfish platform and system to handle all of the backend
structure of the new gaming sites. |