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888 Holdings Has an In

The Italian gambling market is finally expanding into the online casino gambling industry and 888 Holding’s acclaimed Dragonfish business to business offering is going to be one of the first companies actually launching legally into the Italian market. Microgaming has signed a licensing deal with Dragonfish to use the innovative Dragonfish gaming platform to launch an online casino site with targeted games from some of the best software developers in the world – games that are chosen with the unique Italian gaming sensibilities in mind. The chance gambling side of the Italian market is the last one to take effect since the Italian regulators and licensing officials have first created a stable and licensed betting and poker market.

The poker and betting markets have now solidified Italy as the largest e-gaming country in Europe and the introduction and growth in online casinos will only solidify Italy in this place. Microgame is currently the largest internet gaming operator within Italy and has been in operation since 1996. When the internet market began to explode throughout Europe Microgame stayed within Italy and developed a strong presence that has only grown over the past several years. Microgame is a leader in this market and Dragonfish has certainly scored a lucrative licensee through this latest partnership; the two companies currently have the opportunity to permanently shape the Italian online casino market and the expectations that Italian gamblers will have for excellence and selection.

As the two companies form these new Italian facing online casinos Microgame will develop the sites while Dragonfish chooses the best games for the Italian market and uses the Dragonfish platform and system to handle all of the backend structure of the new gaming sites.