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Social Networking for Harrah's

Harrah’s Interactive Entertainment, the internet division of the largest land-based gambling company Harrah’s Entertainment Incorporated, launched its 2009 online casino powered by Dragonfish. As could be expected from a popular and well-respected company, the launch offered a wide array of different game offerings on par with other popular online casinos and gambling sites. But recently, a more definitive turn has taken place; the Las Vegas-based Harrah’s finally partnered up with Playdom to release a new World Series of Poker (WSOP) game aimed at invading the social networking scene.

Harrah’s took a substantially new and promising direction by not merely invading the general web space through online casinos and other games, but through strategically targeting the most popular hangout places in the cyber world; Harrah’s Interactive Entertainment has taken a leap that virtually guarantees success. Social networks just get more popular each day, especially when considering Facebook as a key proof of this point. The Facebook phenomenon currently holds around 400 million users from all over the world since its inception. Clearly, Harrah’s online casino and internet gambling division has expanded its reach to prospective players on a massive scale.

With Playdom’s re-branding of its Poker Palace that was also recently launched in Facebook, WSOP Vice President, Craig Abrahams, is thrilled to work with Playdom in bringing the WSOP excitement to the social gaming space. Playdom’s Vice President of Business Development, Sean Phinney, is likewise positive on the move. He believes that big brands are sure hits in social networks, plus the fact that the definitive outstanding poker brand is WSOP. The two envision bringing unique promotions and offerings to make for an innovative online casino and social gaming experience. Furthermore, the game will regularly undergo new updates and feature continual enhancements.