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Online Casino Forms Alliance

The recent landmark deal between Global Draw and Ladbrokes is now firmly secured and covers around 7600 gaming machines that Global Draw will supply to Ladbrokes. Following this major partnership agreement is another advantageous move for Ladbrokes: this time, Barcrest entered an agreement with Ladbrokes to supply a plethora of content such as online casino games and entirely new programs. These new games will be installed in the 7600 LBO machines by Global Draw, across 20,000 terminals. Furthermore, a strategic partnership between Global Draw and Barcrest Group has ensued. With the promising partnership, it is anticipated that top-quality online casinos, poker, and other content will fill more than 7000 gaming machines.

Barcrest Group, a wholly-owned subsidiary of IGT, is a very successful manufacturer and designer of online casino and poker gaming content as well as gaming machines for the land market. Barcrest enjoys international recognition because the company supplies quality gaming machines and content throughout Europe. Barcrest Group’s strategic partnership with Global Draw and its huge agreement with Ladbrokers, prove to be a significant move that will add to its already substantial success. The managing director of IGT-UK Group, Robert White, said that the strategic direction of Barcrest Group has been an ongoing discussion – concluding the negotiations both companies decided this was a good road to take in forming strong and broad relationships with Global Draw. Because the strengths of Barcrest Group and Global Draw are highly complementary, fostering a relationship between the two poses several advantages.

Barcrest Group has a record of providing quality games such as online casinos and poker, which is a key to being successful in the LBO market. Simultaneously, Global Draw supplies high-quality operations and terminals. As such, Barcrest Group perceives that the alliance will aid it in providing “first class gaming solution” all over the LBO market.