Extensive Mobile Focus
The focus within the gambling industry for the various online casino gambling
groups really varies this year as companies plan different strategies designed
to allow the company to tackle their markets and grow brands. Ladbrokes has
announced a renewed focus on the company’s online casinos and internet gaming
business as well as new programs specifically targeting the customer experience
and improving the company’s customer loyalty. Paddy Power on the other hand has
extensive internet offerings at this point and the prominent UK betting brand
sees the most potential within the mobile market. In fact, Paddy Power is
supremely focused on enhancing the company’s mobile offerings throughout the
rest of the year.
According to a Paddy Power representative the company plans to continually
release new mobile games in the coming months throughout the end of the year.
These new games will all be targeted at the company’s mobile online casino and
mobile betting sites so that all mobile gamblers have a huge range of gaming
options that are specifically designed for mobile gambling. Even beyond that
though Paddy Power’s Product Manager James Grimes notes that the company plans
to also design and release a whole range of gaming experiences for iPhones and
Android phones specifically.
Paddy Power is one of only a handful of mobile online casinos offering easy
iPhone betting capabilities through a special iPhone app. In the coming weeks
Paddy Power plans to launch a specific help department for these players and
will do the same with for the growing base of Android users. |