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Along with its status as one of the increasingly well respected and well known online casino gambling groups, Betfair is in its top and optimal form as its new move with Playtech promises to generate huge profits. Playtech has once again come up with an ingenious new service offering that will provide Betfair and its loyal gamblers with innovative new choices.The new Playtech offering will enable Betfair to provide consumers a varied gaming experience by offering both instant and downloadable versions of its well-loved games at the company’s online casinos. As such, future projections on other possible joint ventures look mutually promising for both parties.

The relationship started in November 2009, when Betfair consumers first enjoyed its online casino game offerings that were then operated on Playtech’s downloadable gaming platform. The recent direction, where almost all of the initially downloadable game versions have an instant play counterpart, will surely leave loyalists thrilled because of greater opportunities for cross selling and more efficient bonus packages, among other enhancements, have now become more feasible. Additionally, statistics show that instant play is the popular preference of roughly 75% of Betfair’s players; which further confirms the advantageous setup that Playtech and Betfair decided to venture into. Other online casinos just might learn a few tricks from the said move.

According to Sam Hobcraft, Betfair’s Head of Gaming Products, this range and the quality of Playtech’s online casino games will likely pave the way for more exciting games and features in the future. He also elaborated by noting that Betfair looks forward to a stronger relationship with Playtech that will grow throughout many years to come. Playtech’s CEO, Mor Weizer, noted that the company has been thrilled with its overall relationship with Betfair since 2009; and becoming Betfair’s exclusive tab supplier certainly spells a significant source of revenue for both of the companies.